Influencer events in New York and Miami to introduce the Sony Ericsson Xperia phone; concept revolved around
"Need" verse "Want" capabilities of the device, while whimsical illustrations and typography reinforced the young,
playful brand message

Created under contract of Harrison & Shriftman PR
Invite: New York Launch Event
 
DJ Booth Illustration: New York Launch Event
 
Entrance Graphics: New York Launch Event
 
Decal Graphics: New York Launch Event
 
Event Signage: Miami Launch Event
 
Event Signage: Miami Launch Event